Assembly
Rehearse Reality.
An evidence-grounded market room around your product. See who leans in, who pushes back, and why — before you ship.
Synthetic Society
Market Research Made Accessible
One simulation. Five questions that usually cost months of interviews and ad spend to answer.
Which audience segments lean in, and what story actually lands for them.
Which segments push back, and whether the resistance is principled or solvable.
The objections that compound across the room — and the ones that quietly fade.
Which proof points (price, founder story, demo, social signal) actually move ballots.
The framings that crater — the ones not even your most receptive audience defends.
Six modules.One synthetic society.
Every Assembly run is six modules, one by one — each contributing one slice of the Market Reaction Report.
See the market room
in motion
At $79 this slots between an Apple Watch reminder and an Apollo Neuro band — for me, the screenless angle is the whole point.
Wearing something that pings my wrist all day sounds like another notification source dressed up as wellness.
I work from home and my breathing gets ragged during back-to-back calls. A passive nudge is exactly what I'd try.
I get the use case, but $79 + a possible subscription is real money. I'd want to know how often the nudges actually fire.
Coming from a Muse S household, I'd buy this as the always-on counterpart to my sit-down sessions.
I shifted after Priya's point — paired with a meditation app, this becomes the daytime layer I've been missing.
If the haptics are subtle, this beats every notification on my Apple Watch by a mile.
I commute 90 minutes each way — passive breathwork without picking up a screen sells itself.
The price feels fair compared to Oura's $349 + subscription combo. Less data, less guilt.
I bought three wellness gadgets last year. Two are in a drawer. Why is this different?
Curious about the calibration — does it learn my baseline, or buzz on a fixed cadence?
Open to it if there's no monthly fee. Subscriptions are where these things lose me.
At $79 this slots between an Apple Watch reminder and an Apollo Neuro band — for me, the screenless angle is the whole point.
Wearing something that pings my wrist all day sounds like another notification source dressed up as wellness.
I work from home and my breathing gets ragged during back-to-back calls. A passive nudge is exactly what I'd try.
I get the use case, but $79 + a possible subscription is real money. I'd want to know how often the nudges actually fire.
Coming from a Muse S household, I'd buy this as the always-on counterpart to my sit-down sessions.
I shifted after Priya's point — paired with a meditation app, this becomes the daytime layer I've been missing.
If the haptics are subtle, this beats every notification on my Apple Watch by a mile.
I commute 90 minutes each way — passive breathwork without picking up a screen sells itself.
The price feels fair compared to Oura's $349 + subscription combo. Less data, less guilt.
I bought three wellness gadgets last year. Two are in a drawer. Why is this different?
Curious about the calibration — does it learn my baseline, or buzz on a fixed cadence?
Open to it if there's no monthly fee. Subscriptions are where these things lose me.
Society leans receptive on the screenless angle but splits on the $79 / Apple Watch comparison.
Built for Inspectable Simulations.
Assembly simulations are grounded in live evidence retrieval, audience calibration, multi-round interaction, and validation systems designed to measure market fidelity — not just generate plausible outputs.
Pulls live market signals, discussions, and source context.
Builds calibrated synthetic cohorts from behavioral + demographic traits.
Agents interact through multi-round discussion, persuasion, and resistance.
Measures convergence, volatility, and reaction consistency across rounds.
Outputs reaction distributions instead of single AI opinions.
Returns objections, audience splits, confidence gaps, and required proof points.
Pulls live market signals, discussions, and source context.
Builds calibrated synthetic cohorts from behavioral + demographic traits.
Agents interact through multi-round discussion, persuasion, and resistance.
Measures convergence, volatility, and reaction consistency across rounds.
Outputs reaction distributions instead of single AI opinions.
Returns objections, audience splits, confidence gaps, and required proof points.
What Our Report Delivers
Screenless Wellness Wearable
Wrist-worn device delivering passive breathing nudges via haptic taps.
The room that says yes.
- Knowledge workers · high-meeting density3 / 4
- Wellness-curious WFH cohort3 / 4
- Mindfulness-app churners1 / 3
- Apple Watch hold-outs · passive sensing1 / 2
Best-Fit Audience
The personas your simulation found leaning in hardest. Knowing this room upfront lets you write copy that lands instead of copy that wanders — and pick the channels where your story already has a foothold.
Try it
yourself
“The best way to predict the future is to create it.”
Tell us what you're launching — we'll run the simulation and deliver the Market Reaction Report.